Expand Your Shopify Business on The Best Marketplaces & Get More Sales

When running a business, the hardest part is making customers aware of your products. While there is always advertising or marketing to be done (email, social media marketing, and etc.) you can also consider tapping into online marketplaces and get your products out there, in front of millions of customers.

Selling your products on marketplaces helps you access an audience of customers who start their shopping on these platforms. For example, listing your products online on eBay gives you access to approximately 200 million shoppers. Amazon, on the other side, is home to over 300 million active users.

This, however, doesn’t mean that you should list your products on every marketplace. We’ve put together this article to walk you through some of the best marketplaces to expand your Shopify business and get more sales.

How to Add a Marketplace
in Shopify

Each marketplace has its own rules, terms & conditions, and audiences. Some will take a commission on every sale while others might charge you a listing fee. You need to consider the costs and benefits of using a specific marketplace and whether or not is suits your store.
As tempting as it might be to add your products for sale on all popular marketplaces, you should consider focusing on one platform only. For starters, choose a platform that is a good fit for your products and a platform you are familiar with.
In order to get started with a particular marketplace, log into Shopify and click the + sign. The sign is located under Sales Channels. Then, select the marketplace you would like to add.
It is pretty simple, right?

Expand Your Business: Introducing You to The Best Online Marketplaces

Now that you’ve added your favorite marketplace, let’s take a look at some of the best online marketplaces available and see what kind of products they are best for.


Shopify sellers can now create listings under the Electronics category on Amazon, directly from Shopify.

Amazon is one of the most popular online marketplaces. Its popularity is a result of a huge consumer base, powerful shipping & fulfillment service, and consistency of the shopping experience.

By adding the Amazon channel to your Shopify store, you can:

  • Create new listings under product categories
  • Link existing Amazon listings with Shopify products
  • Sync products tracked by Shopify with Amazon listings
  • Reserve products just for Amazon listings
  • Set unique prices
  • Fulfill Amazon orders from Shopify
  • Reconcile revenue from Amazon sales using Shopify report feature

In order to start selling with the Amazon channel, you will need to:

  • Sell in CAD or USD in your Shopify store
  • Generate UPCs for your inventory
  • Sign up for Amazon Seller Central account
  • Use Fulfillment by Amazon

As long as there is a high value to your products and the margins are high enough, Amazon is without a doubt one of the best and most versatile marketplaces on this list.

2. eBay

eBay needs no introduction. With the eBay channel on Shopify, you can expand your online reach to over 170 million active shoppers who use the platform with priced listings.

By adding eBay channel, you can not only create product listings but also:

  • Manage your inventory and orders within Shopify
  • Fulfill eBay orders from Shopify
  • Set unique prices for eBay listings
  • Reconcile revenue from eBay sales using Shopify reports
  • Manage your eBay policies from Shopify

eBay is recommended for merchants who are interested in fixed price listings (Currently the eBay sales channel is available for the US only). You don’t need an eBay store to use the eBay sales channel, however, you can consider upgrading in the future.

3. Lyst

Lyxt is a famous curator of luxury fashion and a one-stop destination to global brands and popular designers like Alexander McQueen, J.Crew, and others.

One of the things we like about Lyst is that it is a niche marketplace and it focuses on luxury brands and customers with an average order of $300.

The requirements for selling in this marketplace are pretty strict:

  • Applicants should offer reputable brands or have an already established name to be considered.
  • Applicants should offer fashion apparel or jewelry. Lyst doesn’t accept kidswear.
  • Applicants should offer more than 150 products.
  • Applicants must provide a certain level of customer service.
  • Applicants must be able to fulfill all orders within the UK, US, and EU regions.
  • The checkout currency must be GBP, USD or EUR.
  • No consignment or resale merchants
  • The sales channel is available to merchants selling luxury products in the UK, the US, Austria, Finland, Sweden, and etc.

Lyst is recommended for international luxury and high-end fashion brands.

4. Wanelo

Wanelo is known as a mall on your smartphone. With more than 550.000 stores in their directory, they feature a variety of products that includes cosmetics, fashion, phone cases, home decor, accessories, and more.

Wanelo’s app encourages discovery and provides an experience that is not similar to Pinterest where you can follow brands and save items.

All Shopify stores are subject to approval, however, make sure to keep the requirements in mind before you decide to apply:

  • Prohibited products will be automatically denied
  • Orders placed must be fulfilled within five days
  • Orders must be confirmed as shipped by an official Wanelo carrier
  • Your location, store’s email, and policies for shipping and returns must be visible on the website
  • Wanelo only process payments to US Banks, however, you can register to receive payments with a USD account through Payoneer.

Wanelo is recommended for businesses who cater to trendy and young audiences.

Final Words

There are many benefits to running your own online store. You get to design your store, control the experience, and optimize it to double your sales.

On the other side, marketplaces offer you an audience of shoppers who prefer browsing, searching, and purchasing on those platforms.

You can get the best of both places by having an online presence in the best marketplaces to expand your business and your store’s reach.


Marketplaces 50%
Marketplaces 35%
Marketplaces 70%
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